AMI Round the Bays Kio Bay ‘Community Fun Zone’
A ‘Value of Sport’ Case Study
What happens when a community REALLY gets involved in a public sport event? Here’s what happens at Kio Bay in Wellington.
The small harbour-side community of Kio Bay is located along the route of the AMI ‘Round the Bays’ running/walking event. On its own initiative the community has really got behind the event.
Residents set up and run a ‘fun zone’ providing support to event participants. They’ve got flags and decorations; costumes; balloons; water hoses; a band; guest mascots; a sausage sizzle; and a lot of noisy support for the participants as they pass by.
This case study has investigated what benefits are generated from this community involvement, including benefits to participants, to residents and to the event and its organisers. It used a mix of focus group, survey and online research methods.